My Role

Identity Design


Basic Parent wanted an identity to appeal to there growing audience, they used only a text based logo in the past and they wanted a logo to stand next to there product. This would be used in 'stamp' and 'horizontal' formats for both print and web mediums.

My Solution

With the brief set my aim was to give them an identity that used a pallette of soft colours but was still physically bold. Aesthetically I wanted something round so that it could sit anywhere it needed in a web or print format comfortably and demand attention.